Fourth Annual Jeans and Jewels Gala Cancer Fundraiser – April 19, 2013

CHARLOTTE, N.C. – Dec. 17, 2012 – The Fourth Annual “Jeans & Jewels” Gala to support 24 Hours of Booty, Inc. has been scheduled for Friday, April 19, 2013 from 7:00PM to midnight at The Urban Garden (adjacent to The Ritz-Carlton) located at 1 Bank of America Center Building at 150 N. College Street in Uptown Charlotte.

Co-chaired by Bank of America team co-captain Sandy Morgart and Amanda Allen, “Jeans & Jewels” will feature a silent and live auction, DJ, raffle and fashion show. To RSVP and purchase tickets go to The ticket price will be $60 per person through March 19; and $75 until April 19. Ticket sales will benefit 24 Hours of Booty, Inc., which runs the Official 24-Hour Cycling Event the LIVESTRONG Foundation and the premier national 24-hour road cycling charity event in the country.

A highlight of the evening will be recognizing this year’s recipient of the “Inspiration Award,” which will honor an individual in our community who serves as a source of inspiration based on how they handled their fight with cancer, past or present, or has motivated others as a result of a relationship with a cancer fighter. To nominate someone for this award, e-mail your name, contact information, the nominees’ name and story of inspiration in 1,000 words or less to by midnight Friday, March 8. Nominees’ stories will be placed on a public voting page until Monday, April 8. The “Jeans & Jewels” committee and 24 Hours of Booty will make the final decision on the recipient and the winner will be announced at the event April 19.

“We look forward to bringing the community together again to honor cancer survivors and raise money to help fight cancer,” says Morgart, a veteran 24 Hours of Booty rider, top fundraiser and board member. “We’re so appreciative of our amazing volunteers and supporters who are dedicated to this important cause and to helping with this unique and fun event.”

Presenting sponsors are Bank of America and Diamonds Direct. Other major sponsors include Neiman Marcus, Brixx Wood Fired Pizza, Walker PR Group, Yellow Duck Marketing and Crown Imports.

More information about “Jeans & Jewels” is available on Facebook, on Twitter at and at Contact for questions about sponsorship, how to donate items to the silent auction or additional event information.


About 24 Hours of Booty

24 Hours of Booty, Inc. – which runs the Official 24-Hour Cycling Event of the LIVESTRONG Foundation and the premier national 24-hour road cycling charity event in the country – is a registered 501(c)(3) non-profit charity located in Charlotte that provides  extraordinary cycling events that are safe, fun, and open to all levels of cycling ability. Its mission is to conduct 24-hour cycling events that increase public awareness, funds, and support for the Lance Armstrong Foundation and local cancer organizations.  Local organizations include The Keep Pounding Fund at Carolinas Medical Center and the Brain Tumor Fund for the Carolinas in Charlotte, the Ulman Cancer Fund for Young Adults in Columbia, Md., Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta and the Indiana University Melvin and Bren Simon Cancer Center in Indianapolis.


In 24 Hours of Booty’s 11-year history, more than 11,000 riders have raised more than $9 million. In addition to the 12th Annual 24 Hours of Booty presented by Levine Cancer Institute in Charlotte on July 26 – 27, 2013, 24 Hours of Booty will also host the Second Annual 24 Hours of Booty of Indianapolis at Butler University on Friday, June 28 – Saturday, June 29, 2013; the Fifth Annual 24 Hours of Booty of Columbia, Md. at the Gateway Business Park “Booty Loop” on Saturday, Aug. 24 – Sunday, Aug. 25, 2013 and the Fourth Annual 24 Hours of Booty of Atlanta at the Sandy Springs “Booty Loop” on Saturday, Oct. 5 – Sunday, Oct. 6, 2013. For more information, call 704-365-4417 or visit


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Basil Lyberg – 24 Hours of Booty, Inc. – 704-365-4417

Jenni Walker – Walker PR Group – 704-649-6571


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